Wealth Strong Development, Inc. makes historic commitment to provide WHEN-Score (the original URSLA measurement) without cost to consumers Why would a company spend what they call 'a fortune' developing software to meet and exceed the high standards dictated by Fair URSLA and then give it away free? Ask Steve Portlock, the company's CEO/CFO who discusses the way he found out about URSLA and why it has become what he is convinced is the first step needed for American's to avoid what he calls an upcoming Retirement Shortfall Tsunami. "About 8 months ago I met the folks at Wealth Strong and realized they had a higher purpose." Steve continues while smiling and nodding his head. "Suddenly I realized the folks at Wealth Strong and Wealth Strong Development were looking at money and wealth differently, and they developed software and tools that create a different relationship with money. It was quite magnetic and they drew me in".
Littleton, CO, June 30 , 2010: Wealth Strong Development is the firm who built the original software to measure URSLA, a person's Unbiased Retirement Sustainability Longevity Age. Never heard of URSLA? You soon will. News about URSLA is picking up speed starting with the release of a book, "Stepping Stones to Success" (see attached release), with politicians talking about the issues and proposing legislative reform (see attached Obama and Biden story), with the roll out of training from a nationally recognized financial literacy organization (see attached release from ICFE), with a national proposal called the Fair Retirement Reporting Act and with beginning of a campaign to expose people to what they call the ONE NUMBER that will rival a person's FICO score in the future.
"FICO Score?", you ask. "What would a FICO Score have to do with this URSLA number?" Evonne Ryan, the founder of Wealth Strong answers our question. "URSLA is to your retirement readiness what the FICO is to your credit worthiness. It is understandable -- ONE number, your age you know with a 90% probability you won't run out of money. That brings comfort.
Evonne tells us there are some major differences between FICO and URSLA. First there is the 'comfort' thing. URSLA was built ONLY for consumers (it can't be held against you) and you are never sold anything during the short period of time you are using software to find your URSLA. "That is against the rules", says Evonne. "Also", she adds, "it is unbiased (no product bias and no way for people to fool you by changing underlying data) and it brings in all the variables that are typical for the average individual. You can't beat it for taking the fear out of the unknown, an age is easy to understand."
Evonne says URSLA is part of the 'new normal' - a new way individuals are taking responsibility after the financial stress everyone has experienced over the last years. "Individuals and families are not like they were a couple of years ago. Their lifestyle is leaner and they are smarter. Now they are looking for something built just for them and URSLA it is". The Unbiased Retirement Sustainability Longevity Age is ONE easy to understand and communicate NUMBER. It tells you given what you are doing today, saving today, paying in debt today and how you are planning for the future at what age your financial resources will last with a 90% probability up to 100 years old.
We asked, what about after that? She laughs, "Let's start with getting everyone to 100 and then we can move it up. The key is knowing where you are now without guilt, judgement or shame. It is about learning and 'getting' the relationship between base financial variables and learning facts about how it is not too late to use strategies that make a difference. You are in control, you find there are many strategies you can do yourself just by seeing how changing one variable at a time can make a major difference".
Evonne states that some people have told her they are having fun playing with the numbers. For many it may be the first time in their life they have been able to relax around money. "It all starts with seeing where you are, seeing what you can do yourself AND knowing there are no tricky ways people can fool you about what you need to do or buy to change things".
Our last question is an important one, how can WEALTH STRONG Development afford to give this software away free? Evonne's response, "Read the Fair Retirement Reporting Act. If people start using this and become empowered, they will see the financial help they really need. With that, they can become informed and smart in working with financial professionals. Financial professionals seeing the difference will want to cater to smarter and better informed customers. That starts a cycle of a new kind of wealth. Wealth Strong Development will benefit when people become educated and empowered. Financial professionals will need our next level of software that helps them see ways to help people improve their resource longevity".
With that, we were a bit lost; but it sounded pretty intelligent. "And somehow you really see and believe it will happen, don't you?" added Steve Portlock. Steve is smiling and giving that familiar nod again. We walk away with a little deeper belief in a better way of being around money. URSLA and the "new normal", it sounds pretty good to us.
For information about how to sign in to experience URSLA for yourself, visit www.URSLAnews.com or www.myWHENscore.com
#60#